How to Optimize Your Marketing Stack in 2026

Click for a specific section: Research study shows that 61% of C-suite executives think digital transformation is a top concern in their companies. Yet, only 21% of companies state that the entire C-Suite holds responsibility for supervising digital change efforts. A significant 94% of decision-makers at large companies report that they have a digital change strategy.
Research suggests that 81% of magnate perceive financial investment in digital change as a critical or required component for attaining success in their organizations. Digital change ranks among the leading 3 IT initiatives, closely behind cybersecurity (76%) and cloud (75%). According to the bulk of US participants, the outcomes of financial investments in digital transformation have actually surpassed their expectations, in specific with boosting staff member efficiency, cost-cutting, and improving consumer engagement.

According to surveyed executives worldwide, an average of 63% of respondents have reported a positive impact in terms of profitability or performance from digital improvement efforts over the past 24 months. A recent survey suggests that 38% of executives worldwide report having buy-in from senior leaders for implementing brand-new tools and innovations.
Auditing the Agency Stack to Enable Efficient Processes
72% of CEOs claim they have an aggressive digital financial investment method (KPMG) Digital financial investment is a crucial priority for CEOs, with 72 percent concurring that they have actually developed an ambitious digital financial investment technique. According to a recent study, 9 in 10 senior leaders reported that they had pursued digital improvement at their company in the past 2 years.

Here's a total list of leading digital transformation goals according to magnate: Digital Transformation Goal Share of Respondents Improve consumer experience and engagement 35% Replace or upgrade tradition IT systems 34% Minimize operational ineffectiveness 31% Enhance staff member performance/productivity 30% Transform existing company procedures 29% Increase/achieve innovation 25% Bolster cybersecurity 25% Gain competitive advantage 24% Improve worker experience 18% ncrease speed to market of existing services or products 17% Present new service or products 17% Present brand-new business models/revenue streams 16% Digital transformation spending reached $2.5 trillion in 2024 and is set to reach $3.9 trillion by 2027.